ebooks: a Golden Opportunity
Now, says Mr. Pinter, think of the people who enjoy a bit of reading once in a while, but to whom it's just not worth the commitment to pounds of papers and acres of shelving. Music was like that once: you had a few friends who spent half of their money and most of their free time on records; the rest were fine with the radio and a couple of "can't miss" records every year.
Then electronic formats came along and things changed for everyone. You could now sample music and buy it on the fly: less commitment, less fuss, more fun. A whole new audience flocked to them.
Why aren't publishers following the same model for eBooks: Putting out content directed at infrequent readers? Since current readers are already fierce consumers, why doesn't the industry focus on a new public?
I agree that eBooks provide the opportunity to broaden the appeal of reading but I don't want to be left alone with printed books either. Yes, I'm that reader, the one with piles of unread books who loves the feel of paper. I'm also one who took the plunge with eBooks. The reason that convinced me, beyond a known weakness for all things gadgetry, still holds: More books!
eBooks provide a golden opportunity for readers to access a greater variety of books and they are the perfect vehicle to reach new readers.